Guest Post: Eastleigh (United Kingdom) by-election 2013
While everybody was busy with Italy, an important by-election was held in the UK – in the constituency of Eastleigh. Chris Terry was nice enough to offer me a fantastic guest post on this by-election. Chris is a Research Officer for the Electoral Reform Society in the United Kingdom and you can follow him on Twitter here.
A by-election was held in Eastleigh, England on the 28th of February.
The by-election was caused by the resignation of Chris Huhne MP. Huhne was a prominent Liberal Democrat, originally Secretary of State for Energy and Climate Change in the UK’s coalition government. He had twice run for leader of the party, both times coming second. The second time he was only very narrowly beaten by 1.2% by current Lib Dem leader, Nick Clegg. 1,200 votes were held up in the Christmas post and an unofficial check of them revealed that Huhne had had enough votes to win the leadership, though, to his credit, he stood by the result.
Shortly after being made a Minister in Britain’s Conservative-Liberal Democrat Coalition government in 2010 Huhne had split from his wife, Vicky Pryce, a former head of the Government Economic Service. He had left her for his press officer, Carina Trimingham. The nature of this revelation caused Pryce to leak to the press that Huhne had had her claim responsibility for speeding when he had been caught by a speed camera. Lying in this way was perversion of justice, and so a court case started against Huhne and then also against Pryce, as she, too, had been complicit in this. Pryce claimed not guilty due to ‘marital coercion’, a rarely used defence in UK law. Huhne eventually pleaded guilty on the 5th of February. He has not been sentenced yet but, as it was clear he would receive jail time he resigned his seat. Pryce’s trial is currently subject to a retrial as the Jury could not reach a decision in the original trial.
The 2010 election had resulted in Britain’s first hung parliament since 1974 and the first peacetime Coalition government since before the war. After thirteen years of Labour governance Britain was suddenly faced with a Coalition of Conservatives and Liberal Democrats. During the 2010 election the Lib Dems and their leader, Nick Clegg, had become briefly extremely popular, riding a wave known as ‘Cleggmania’ from Clegg’s strong performance in Prime Ministerial debates. Polls early in the campaign had shown the Lib Dems challenging for the most votes. On election day, however, they fell back from these optimistic predictions, winning 23.0% (a gain of 1%) of the vote, and remaining in third. They also lost six seats. Nonetheless this was their strongest popular vote since 1983, and their second strongest since 1923, shortly after Labour had leap frogged them to being the main opposition to the Conservatives. They also held the balance of power in a hung parliament, and formed a Coalition with David Cameron’s Conservatives.
After forming the Coalition, Lib Dem fortunes quickly deteriorated. Lib Dem voters are a heterogenous group but perhaps a majority in 2010 were either protest voters or left-of-centre. Many voters had voted for the Lib Dems because they saw them as more left-wing than Labour. A particularly symbolic moment for many was the vote on University tuition fees. The Lib Dems had long been against University tuition fees and during the 2010 campaign its MPs had signed a cast-iron pledge designed by the National Union of Students to the effect that, as a MP, they would not vote for any rise in tuition fees. This was a short-sighted policy in many ways, both Labour and Conservatives clearly favoured tuition fees in private and considering Britain’s economic position (a budget deficit equivalent to around 10% of GDP) it was difficult to see where the money would come from. The Lib Dem’s therefore ended up having to agree to raising tuition fees from a maximum of £3,000 a year; to £9,000 a year (it is very rare to see a University charging less than the maximum). The Lib Dems had had a very strong youth and student base and this was seen as a massive betrayal. The Lib Dem party itself split in the Commons. 27 Lib Dems, almost all ministers in the government, voted for the rise, 21 voted against and 8 abstained, in an atmosphere notable for the massive student protests in London.
From 23% in 2010, opinion polls indicated that the Lib Dems may have fallen into the single digits nationally, with some polls showing the Lib Dems as low as 8%, though some higher, at around 15%, with the polls mostly averaging around the 10% mark. Considering Britain’s First Past the Post electoral system if uniform swing applied this would mean the loss of a startling number of Lib Dem seats, the vast majority. However a glimmer of hope remained for the Lib Dems in their results in local elections where they demonstrated a capability to maintain strength in the areas where they have MPs and particularly against the Conservatives. The Liberal Democrats as a party have often relied on strong local figures maintaining a strong profile as ‘local MPs’ and therefore having a strong personal vote. Indications were that this was continuing. A tradition of Labour supporters tactically voting Lib Dem to stop Conservatives getting in also seemed to continue. It was in areas where the Lib Dems had strong second or third places in 2010 where they lost the most votes. This suggested that the Lib Dems may save more seats than uniform swing indicated, especially as 38 of the party’s 57 seats were in seats where the Conservatives were in second place.
The Conservatives had had started in government fairly well, with a surprisingly long honeymoon period in the initial days of the Coalition in contrast to their Lib Dem partners. However since the 2012 budget things started to fall off the Conservative wagon. The government had cut the new top rate of tax introduced by Labour for those earning over £150,000 a year from 50% to 45%, whilst also removing certain exemptions from the tax code. A particularly odd argument that raged on was that of the ‘pasty tax’. The government had removed an exemption from VAT for hot takeaway food, such as pasties, a savoury pastry filled with meat and vegetables. The pasty is seen as a food of the working class, and so the ‘pasty tax’ was seen as symbolic of a government that did not understand ordinary people. Embarrassing photo ops had to be arranged where politicians explained just how much they enjoyed a pasty. At one point David Cameron was asked at a press conference when the last time he had a pasty was, he responded with a story about buying a pasty at Leeds railway station, but it was later revealed that the pasty shop he mentioned had shut down at the time he said! The Prime Minister, the Chancellor of the Exchequer and many other prominent Conservatives come from aristocratic backgrounds and the Conservatives have often been seen as the ‘Party of the Rich’. There was therefore a contrast between the ‘tax cut for millionaires’ as Labour framed it, and a tax raise on a beloved lunchtime meal of the ordinary working man. The Conservatives have also been tainted by associations with the Murdoch press after the fall out from the phone hacking scandal and had to deal with an increasingly rebellious and unruly set of backbench MPs, who feel that the Coalition government has been insufficiently right-of-centre. Cameron has had to deal with an increasingly vocal and rebellious backbench who apparently feel that his moderation was beyond their failure to win in 2010. Unlike Blair who was able to hold moral authority over his party by virtue of his large majorities and therefore claim superior democratic legitimacy Cameron has had no such luck and many Conservative MPs feel a weak attachment to the Coalition Agreement, feeling that their party’s manifesto is more important. One particular backbench MP, Peter Bone, is well known for his almost weekly calls for Cameron to end the Coalition. While his is a lone voice, it is nonetheless a sign of the times in the party.
Labour had been launched into a leadership contest immediately after the 2010 election. The favourite was David Miliband, the former Foreign Secretary, a former aide to Tony Blair widely seen as on the right of the party. His main competitor was Ed Miliband, his younger brother, the former Energy and Climate Change Secretary and a former aide to Gordon Brown, who was seen as closer to the centre-left of the party. To the surprise of many commentators Ed Miliband won, just.
Ed’s earliest period in power was problematic for the party. He was painted out in the right wing press as ‘Red Ed’, opposed to any and all cuts to the state. He was seen as uncharismatic, nerdy, and even a little weird. There was a strong public perception that he had ‘stabbed his brother in the back’ with rumours that the two no longer spoke.
However as the Conservative’s problems grew Labour grew in strength in the polls, and this led to a change in the narrative about him. Ed also became more confident in front of a camera and in the Commons. While Ed still has his problems and is not riding any Obama-like wave of ascendancy, he is no longer seen as the unremitting disaster he was initially presented as.
Nonetheless, approval ratings for all three party leaders are now pretty terrible and there is a certain anti-establishment feeling in the UK. This has fed into the rise of a new(ish) force – UKIP. Originally short for UK Independence Party (the party recently changed its official name to just the acronym), UKIP was originally a very minor party, eclipsed by the similarly Eurosceptic Referendum Party of millionaire former Conservative donor Sir James Goldsmith. UKIP was originally a single-issue party with a single raison d’etre – the withdrawal of the UK from the European Union. The party had done well in European Parliamentary elections in the UK, aided by a broadly Eurosceptic electorate, a proportional voting system and low turnouts UKIP had managed to get 3 MEPs elected in 1999 (coming fourth), 12 elected in 2004 (beating the Lib Dems into third) and 13 in 2009 (beating Labour into second).
UKIP had never been particularly good at winning votes in general or local elections however. In 2010 it won 3.1% of the vote in the UK, but came nowhere close to a seat anywhere, with its most prominent candidate, current leader Nigel Farage, only succeeding in third place against Commons Speaker John Bercow (by convention the three main parties do not run against the Speaker). However since 2010 UKIP has been gaining steam, pulling off a string of impressive by-election results, often coming in second, though never actually winning. The party’s best record is 21.7% of the vote in Rotherham in November 2012. The party has also climbed in the opinion polls, where it ranges between 8% and 16%. The party’s success has been due to a variety of factors. Firstly their current leader, Nigel Farage, is a ‘straight talking’ sort of politician who has become popular with news organisations due to his bombastic style replete with quips and put downs for his political contemporaries. In one infamous speech in the European Parliament he lambasted the President of the European Council, the former Belgian PM Herman Van Rompuy, as having the “charisma of a damp rag”, as “looking like a low-grade bank clerk” and as coming from a “non-country”. UKIP has also rounded its policies with policies designed to appeal to right-wing Conservatives in particular. The party increasingly concentrates on opposition to immigration and gay marriage. It is said to be pulling away significant numbers of activists from Conservative Future, the Conservatives youth wing. Finally the party appears to be benefitting from the removal of the Lib Dems as a viable protest vote.
All the seats that had been up for by-election so far had been either Labour safe seats, with the exception of Corby, a Lab/Con marginal which has tended to be the former rather than the latter in recent years. In all of these bar one notable exception (Bradford West, where the former Labour MP George Galloway won backed by his far-left RESPECT coalition) the Labour candidate had won, often fairly resoundingly. Eastleigh, however, was a LD/Con marginal. The Eastleigh by-election therefore provided an interesting opportunity for the psephologically-inclined to see how the Lib Dems might perform against the Conservatives at the next election, scheduled for 2015. It was also important to both Coalition parties. For the Lib Dems, a win would mean rare positive press, a significant morale boost for their base and a demonstration that the party was not heading towards electoral wipe-out. For the Conservatives the win was less necessary but it would show that the party was capable of defeating the Lib Dems, who hold significant numbers of Conservative target seats. Eastleigh was therefore, by many measures, the most important by-election since 2010.
Eastleigh is a railway town (a town that primarily developed because of its railway station) in the South of England. It is just 5 miles North of the city of Southampton, one of the larger cities in the South of England, besides London. Like most of Southern England outside London, Eastleigh is overwhelmingly White British, predominantly middle class, though there are working class areas, and economically active.
Up until 1994 Eastleigh had been regarded as a Conservative safe seat, won by the Conservatives at every election since the seat’s creation in 1955. In 1992 the Conservatives had won it with 51.3% of the vote, defeating the second placed Lib Dems with a majority of 23.3%. The sad death of the Conservative MP, Stephen Milligan, a rising star in the party, from what appeared to be a sex act gone wrong led to a by-election in 1994. By this point John Major’s Conservative government had become exceptionally unpopular and in the by-election the Conservative vote collapsed, with the Conservatives winning less than half of their 1992 vote, at 24.7%, coming third with the Lib Dems winning the seat with 44.3% for their candidate, David Chidgey. The seat was held by the Lib Dems from then on. The Conservatives, however, targeted Eastleigh which continually remained just out of reach. The Conservatives would gain votes, but the Lib Dems would succeed through tactical voting in their favour from Labour. Chidgey stood down in 2005, to be replaced by Chris Huhne. In doing so the party lost Chidgeys personal vote and Huhne was only able to defeat the Conservatives by 1.1% of the vote. He increased this in 2010 to 7.2%.
In many other respects Eastleigh has become something of a fortress for the Lib Dems. The party currently holds all of the council seats in the constituency, giving it a stupendous majority on Eastleigh borough council of 40-4 against the Conservatives (with the 4 Conservatives holding seats in areas outside the constituency boundaries). Remarkably the Lib Dems have even managed to gain seats in Eastleigh since 2010, gaining 2 in 2011. No other council is so dominated by the Lib Dems. They also hold all six county council seats in the constituency and even managed to top the poll locally in the super-low turnout Police and Crime Commissioner elections held last year. The Lib Dem machine in Eastleigh is infamous for its effectiveness and ruthlessness at Lib Dem ‘pavement politics’, the art of taking to the streets and campaigning viscerally on local issues. So effective is the Lib Dem machine that local businesses advertise on the back of their leaflets due to their reach. Having such a strong activist base and so many councillors gives the Lib Dems a strong advantage in terms of knowledge of the seat and voting data, something the party exploits.
At the last election the result had been as follows:
Chris Huhne (Liberal Democrat) 46.5%
Maria Hutchings (Conservative) 39.3%
Leo Barraclough (Labour) 9.6%
Ray Finch (UKIP) 3.6%
The candidates and the campaign
The four most notable candidates (in order of their party’s performance in the 2010 election) were:
Mike Thornton (Liberal Democrats). The Lib Dems took the safe route with the selection of their candidate in the form of Mike Thornton. Thornton is a local councillor, which gave them the opportunity to localise the contest somewhat and avoid the associations with Nick Clegg that would have happened if the Lib Dems had run a Westminster insider. Some on the campaign trail said he was boring, but this also meant he was uncontroversial.
During the campaign it seemed as if the entire Lib Dem activist base had decamped to Eastleigh for the month. The Lib Dems have traditionally been very good at targeting seats they hoped to win and highly effective at by-elections. They are very good at focusing a campaign on local issues – in this particular case opposition to a local housing development project in a classic piece of British NIMBYism (Not In My BackYard). While all parties notionally support increasing the housing stock nationally in practice at a local level people tend to think that the houses should be somewhere else! This strategy was masterminded by former Lib Dem Chief Executive Chris (now Lord) Rennard and is known as ‘Rennardism’ in some circles. In a twist of fate for the Lib Dems, Rennard was publicly accused of sexual harassment by 10 female former Lib Dem activists during the campaign with the intimation that this is why he lost his position as Chief Exec. The Rennard allegations created significant questions for the leadership, with their knowledge of the allegations being a key question. Rumours about Rennard had circulated in the Westminster village for years, but there had never been proof. Clegg’s claim on the Sunday prior to the by-election that he had not heard the allegations before therefore stretched credibility, and he quickly had to release a statement to the effect that he had heard rumours but nothing more. The Lib Dems were therefore faced an ironic situation where they may have lost the by-election due to the behaviour of Chris Rennard, a man who had previously been seen as responsible for many historic Lib Dem by-election wins. Nonetheless the party broadly remained the favourite, though not overwhelmingly so, during the campaign.
Maria Hutchings (Conservative). The Conservatives once again ran their candidate from 2010, Maria Hutchings, a local businesswoman. This was unsurprising given that the party needed a candidate with local credentials to take on the Liberal Democrat strategy of localised pavement politics. With the party having no local councillors Hutchings almost certainly represented the person in the party who knew the seat and its voters the best.
Hutchings was on the right of the party and stated during the campaign that she would have voted against the government’s recent same-sex marriage bill, a source of consternation on the Conservative backbenches and amongst party activists. She also stated that she would have voted for a motion backed by many Conservative rebels in the Commons for a referendum on European Union membership, another source of great division in the heavily Eurosceptic party. She also uttered some statements which were seen as controversial, such as stating that she had sent her son to an independent (fee-paying) school because he was gifted and wanted to be a surgeon and therefore the right kind of education for him would be “impossible” to find in the state system. This was in contrast to Thornton, whose daughter had had a state education and who is now currently studying Medicine! Hutchings also failed to attend two hustings (local Q&A sessions) for the candidates, the first time apparently because she was campaigning with Cameron, the second because she was “meeting with voters”. This led to allegations from her opponents that the party was trying to ‘hide her’ away.
John O’Farrell (Labour). In the 1994 by-election Labour had succeeded in coming second in Eastleigh, beating the Conservatives into third place. As recently as 2005 the party could still pull in more than 20% of the vote, but their vote had collapsed to less than half that in 2010. While no one expected Labour to win the by-election unless extremely lucky, there was an opportunity here to give a sense of momentum by winning back tactical voters from the Lib Dems, and put down a marker that Labour were viable in the South of England outside London and a few urban conurbations, the weakest area for the party. Compared to the Conservatives and Liberal Democrats, the party took a radically different tack in its approach to candidate selection, however, selecting John O’Farrell, a comedian, television broadcaster and writer, who lives in Clapham, South London. O’Farrell is best known for his appearances on comedy panel shows such as Have I Got News for You. He has run for parliament before – running in 2001 in a Conservative safe seat, he is also known in Labour circles for his bestselling book Things Can Only Get Better: Eighteen Miserable Years in the Life of a Labour Supporter. The book is a memoir tracing the eighteen years of opposition that Labour found itself in between 1979 and 1997 and O’Farrell’s story is a story familiar to many Labour activists and to the party as a whole – that of the transition from radicalism to moderation.
O’Farrell’s campaign was predicated on suggesting that a Lib Dem or Conservative MP for Eastleigh was essentially the same thing as they would both be supporting the same government. Being a comedian his twitter feed included many humourous quips about the by-election. O’Farrell is well known and popular within the Labour Party and I suspect his candidacy helped to galvanise supporters and donors in favour of his campaign. During the campaign O’Farrell was attacked for excerpts from his bestselling memoir when he spoke about a momentary glee on hearing about the 1984 bombing of the Conservative Party conference by the IRA and of supporting the Argentines in the Fawklands War. In the book O’Farrell highlights these as examples of what he sees as the idiocy of radical knee-jerk politics and explains that he is now disgusted by both views but this was still used as a stick to beat him with. Perhaps more damagingly however, friends of mine who were campaigning on the ground say that Eastleigh voters appeared to feel that in nominating a South London based Comedian Labour were not taking the by-election ‘seriously’.
Diane James (UKIP). UKIP nominated Diane James, a councillor and healthcare expert from Waverley in Surrey, originally elected as an independent, James had later joined UKIP. Eastleigh had a special resonance for UKIP as during the 1994 by-election their candidate had been none other than Nigel Farage, their current leader. Farage turned down the opportunity to campaign in the seat again, however.
UKIP ran a surprisingly slick campaign in Eastleigh, and managed to succeed in gaining momentum as the campaign went on. The party nonetheless gained controversy when its leaflets claimed that when immigration laws are relaxed later this year 4 million Bulgarians would come to the UK (the population of Bulgaria is 7.4 million, so this would represent a very large number indeed!) but this did not seem to hurt the party. On Election Day the party pulled ahead of the Conservatives in the betting odds and there were many rumours of a late surge for the party.
In the grand tradition of British by-elections many minor party, fringe and joke party candidates stood. In all 14 candidates stood. The others were Danny Stupple, an independent standing on an anti-gay marriage platform, Michael Walters for the English Democrats, Darren Proctor for the far-left Trade Unionist and Socialist Coalition and Kevin Milburn for the Christian Party. The National Health Action Party, a single-issue party that has gained some media attention for its opposition to NHS privatisation and particularly the government’s controversial new health law stood a candidate, Dr. Iain MacLennan, for the first time. Jim Duggan stood for the Peace Party, Colin Bex stood for the Wessex Regionalists and Ray Hall ran for the Beer, Baccy and Crumpet party, a single issue party which campaigns against pub closures and for the rural way of life. By-election favourites, the Official Monster Raving Looney Party, a joke party that dates back to the 1960s, ran their leader Alan “Howling Laud” Hope. Finally perennial by-election candidate, David Bishop, stood under the latest of his Elvis Presley themed joke labels, ‘Elvis Loves Pets’.
Five polls were carried out during the campaign. Three showed the Lib Dems ahead by 3-5% and two showed the Conservatives ahead by 3-4%. The most notable thing from the polls was the fall in the Labour vote and the increase in the UKIP vote. The last poll of the campaign, by Populus, showed Lib Dems 33%, Conservatives 28%, UKIP 21%, Labour 12% and Others 6%.
Mike Thornton (Liberal Democrat) 32.06% (-14.44%)
Diane James (UKIP) 27.80% (+24.20%)
Maria Hutchings (Conservative) 25.37% (-13.93%)
John O’Farrell (Labour) 9.82% (+0.22%)
Danny Stupple (Ind) 1.85%
Iain Maclennan (National Health Action) 0.94%
Ray Hall (Beer, Baccy and Crumpet Party) 0.56%
Kevin Milburn (Christian) 0.39%
Howling Laud Hope (OMRLP) 0.33%
Jim Duggan (Peace) 0.31%
David Bishop (Elvis Loves Pets) 0.17%
Michael Walters (ED) 0.17% (-0.33%)
Daz Procter (TUSC) 0.15%
Colin Bex (Wessex Regionalist) 0.07%
Turnout was 52.8%, down by 16.5% from 2010 but still a very healthy turnout for a by-election.
The Lib Dems therefore succeeded in holding their seat, something which they are exceptionally happy about. Nick Clegg described the victory as “stunning”. The Lib Dem victory does indeed have much to commend it. Despite the hard times of coalition, the Rennard scandal, the jail term of Chris Huhne which had started the whole by-election the Lib Dems had succeeded in running a well-targeted, slick campaign won on local issues, with a solid dependable local candidate. This will be the model the Lib Dems will pursue in 2015 and on this by-election gave them some confidence that they may save more seats than many expect. That said, this is a rather pyrrhic victory. The party still lost almost 15% of the vote compared to 2010, most likely to a combination of abstention of the historically unreliable Lib Dem vote and to UKIP, in the form of protest votes. In a sense they only won because the Conservatives lost almost as much of their vote as they did, and the Lib Dem loss is in line with national opinion polls too. According to an ‘exit poll’ of sorts, (with a low sample, 760) by Conservative Party election expert Lord Ashcroft, 43% of Lib Dem voters voted for the party tactically suggesting that despite the Coalition the party successfully retained Labour tactical voters. 26% of Lib Dem voters also stated that the main reason they voted for the party was local services, totally unprompted. Only 43% of Lib Dem voters said they would ‘probably’ vote for the party in 2010, however now he is the MP Thornton will no doubt pursue the traditional Lib Dem strategy of working very hard as a local MP and building a strong personal vote, so they probably have the advantage in 2015.
UKIP also pulled off a victory of sorts. While they didn’t win the seat, their 27.8% of the vote represents their best every score in a parliamentary constituency, and they came within 4.3% of victory. This gives the party a continued feeling of momentum. According to the Ashcroft polling the party won roughly equal amounts of the Lib Dem and Conservative vote from 2010 (around a fifth in both cases) and 83% of their voters said they “unhappy with the party they usually support nationally” and three quarters said that they were “unhappy with all the main parties at the moment” further evidence that UKIP’s appeal is primarily anti-establishment and ‘plague on all your houses’ based. There does indeed appear to be a late surge element – 31% made up their minds in the last week, 18% on the last day. As with the Lib Dems only 43% said they would probably vote UKIP in 2015, with 10% saying they would likely vote Conservative.
The Conservatives are reeling. Coming in second would have been poor, but understandable, coming third puts the party in an extremely difficult position. The party is calling this a mid-term protest vote and noting that voters often vote against the government in these types of elections. While that’s true, the voters did elect a MP from a party that is in the government! The Conservatives have historically been poor at by-elections as the party is bad at targeting its campaign activities, and not as good at the ‘ground war’ aspect of a by-election as other parties. Sections of the party have also blamed Cameron for moving the party too far to the left and abandoning the party’s core vote to be picked up by UKIP. However as Professor Tim Bale, the leading academic expert in the Conservative Party, notes, the Conservatives have been attempting to ape UKIP for some time in many respects in the form of Cameron’s recent call for an EU referendum and the Home Secretary, Theresa May’s promise to cut immigration by another quarter. In Bale’s view by doing so the Conservatives could be creating the impression that UKIP’s concerns about both are perfectly valid and giving the party credibility, as he puts it “Rather than shooting Nigel Farage’s fox, all Cameron has done is feed it”. The whole argument also ignores that Maria Hutchings stood on a platform that was clearly right of the party leadership. Yet the party leadership is once again under significant pressure from its activists and backbenchers to shift right as a response, and Sunday’s right wing newspapers are replete with references to getting rid of the Human Rights Act, a particular object of hatred for the right-wing media.
Labour are the only one of the main three parties to have gained votes, but they remain below 10% of the vote. This is hardly the marker that they can win votes in the South of England which the party wanted. The party appears to have made a serious tactical misstep by selecting O’Farrell. Polls suggest that the party lost around half its support over the course of the campaign with most probably going to the Lib Dems, but some also likely going to abstention or UKIP. By running a comedian from South London Labour appear to have given the local electorate the idea that they were not taking Eastleigh seriously. The party will have to work harder to convince the electorate that it can succeed in the South of England – a particular focus will be on this year’s county council elections.